Getting the record straight on the Mai Tai
by Victor J. "Trader Vic" Bergeron
San Francisco 1970
Earlier
this year, a long time friend from Tahiti, Carrie Guild (now Mrs.
Howard Wright), sent me a column from a Honolulu newspaper which
once again has raised the argument over where the Mai Tai was
born and who originated it.
I originated the Mai Tai and have put together a bit of the background
on the evolution of this drink, which has earned worldwide identification
and acceptance. There has been a lot of conversation over the
beginning of this drink. Many have claimed credit, including Harry
Owens. The people who now own Trader Vic's in Honolulu (which
at this time has no connection with the Trader Vic operations
on the mainland) claimed it was originated in Tahiti .... This
aggravates my ulcer completely. The drink was never introduced
by me in Tahiti except informally through our good friends, Eastham
and Carrie Guild.
In 1944, after success with several exotic rum drinks, I felt
a new drink was needed. I thought about all the really successful
drinks; martinis, manhattans, daiquiris .... All basically simple
drinks.
I was at the service bar in my Oakland restaurant. I took down
a bottle of 17-year-old rum. It was J. Wray Nephew from Jamaica;
surprisingly golden in color, medium bodied, but with the rich
pungent flavor particular to the Jamaican blends. The flavor
of this great rum wasn't meant to be overpowered with heavy additions
of fruit juices and flavorings. I took a fresh lime, added some
orange curacao from Holland, a dash of Rock Candy Syrup, and
a dollop of French Orgeat, for its subtle almond flavor. A generous
amount of shaved ice and vigorous shaking by hand produced the
marriage I was after. Half the lime shell went in for color ...
I stuck in a branch of fresh mint and gave two of them to Ham
and Carrie Guild, friends from Tahiti, who were there that night.
Carrie took one sip and said, "Mai Tai - Roa Ae". In
Tahitian this means "Out of This World - The Best".
Well, that was that. I named the drink "Mai Tai".
This drink enjoyed great acceptance over the next few years in
California and in Seattle when we opened Trader Vic's there in
1948. In 1953 the Mai Tai was brought by me to the Hawaiian Islands,
when I was asked by the Matson Steamship Lines to formalize drinks
for the bars at their Royal Hawaiian, Moana and Surfrider Hotels.
Any old Kamaaina can tell you about this drink and of its rapid
spread throughout the islands.
In 1954 we further introduced the Mai Tai when we included it
among other new drinks in bar service for the American President
Lines. It is estimated that several thousand Mai Tais are served
daily in Honolulu alone, and we sell many more than that daily
in our eighteen Trader Vic's restaurants throughout the world.
I have let Eddie Sherman, the columnist on the above mentioned
Honolulu Star Bulletin, know who originated this drink and think
it is time the general public knows that these are the facts of
the evolution and growth of the Mai Tai.
In fairness to myself and to a truly great drink, I hope you will
agree when I say, "Let's get the record straight on the Mai
Tai".
THE ORIGINAL FORMULA
The rum which motivated the creation of the Mai
Tai was a fine, golden, medium-bodied Jamaican from Kingston.
Trader Vic added fresh lime juice, flavored and sweetened it with
Orange Curacao from Holland and French Orgeat with its subtle
flavor of almond. The drink chilled nicely with a considerable
amount of shaved ice so a large 15-ounce glass was selected to
compliment the cooling and generous quality of the Mai Tai.
The success of the Mai Tai and its acceptance soon caused the
17-year-old rum to become unavailable, so it was substituted with
the same fine rum with 15 years aging which maintained the outstanding
quality.
THE MAI TAI GOES HAWAIIAN
During the early 1950's Trader Vic took the
Mai Tai to Honolulu while creating drinks for the Matson Line
Hotels. He introduced ten exotic drinks in the Royal Hawaiian's
bar. The Mai Tai caught on and within 30 days everyone had forgotten
the other nine. The supply of 15-year-old rum was becoming less
than dependable so several other Caribbean products were tested
for the same high qualities of flavor. Red Heart and Coruba
were selected to be used in equal quantities along with the
original 15-year-old to stretch the supply and maintain the
character of the Mai Tai.
A few years earlier the supply of quality French Orgeat had also
become uncertain so Henry Smith, who produced vitamins for the
Galen Company in Oakland, collaborated with Trader Vic to produce
and bottle his own Orgeat.
The mid 1950's signaled the end of a dependable supply of the
15-year-old J. Wray Nephew Rum. This fact as well as problems
with consistent quality in the other Jamaican London Dock Rums
caused Trader Vic to make private arrangements, in the interest
of high quality, to blend and bottle a Jamaican rum under his
own label and control. Consistent quality was maintained in both
a 15- and 8-year aging. This rum, though excellent, didn't exactly
match the end flavor of the original 17-year old product. This
desired nutty and snappy flavor was added by the use of a Martinique
rum. During this period Trader Vic had also changed the original
Orange Curacao to one produced by Bols which was more to his
liking. The popularity of the Mai Tai demanded that production
on the bars be streamlined. Each individual bar was instructed
to pre-mix the Curacao, Orgeat and Rock Candy Syrup in appropriate
amounts.
By the early 1960's there were several Trader Vic's restaurants.
The Mai Tai had developed into one of the most known and ordered
drinks throughout the world and many people expressed interest
in being able to make the Mai Tai at home.
Trader's son, Victor J. (Joe) Bergeron III, was developing a constantly
expanding variety of items from the Food Products Company. With
this dynamic facility and the increasing market Trader Vic decided
to produce and bottle a total Mai Tai rum and also a Mai Tai flavoring
mix under the Trader Vic label. This was to be for restaurant
use and also for retail sale. This rum was made to recapture the
characteristics of the original 17-year-old rum. First he skillfully
blended Jamaican rums and then added Martinique rum for its elusive
and wonderful nutlike flavor and a bit of light Virgin Island
rum for the smoothness of body. This combination became the Trader
Vic Mai Tai rum as we know it today. The public palate had become
more sophisticated and it became necessary to adjust the sweetness
of the Mai Tai by lessening the amount of Mai Tai Mix and adding
a touch more lime juice.